Kerrang! Magazine is a music magazine aimed at those who listen to heavy metal and rock bands. This is a niche magazine as it aims to a distinct segment of the market, in this case the rock genre. However, this magazine also aims to use other bands from different sub-genres of rock such as emo (MCR), rap-metal (RATM), classic rock (Red hot chilli-peppers) and gothic rock (HIM) and put them on the front cover in order to attract more readers because rock is a very distinct genre.
The band on the front cover ‘My Chemical Romance’ is an alternative rock band and represents ‘emo’ a sub-genre of rock. Judging by the front cover of this magazine I can assume that there is going to be information and articles about the band ‘My Chemical Romance’ as the anchorage text shows us that this is the main story in this magazine. There are also a few puffs around the central image: ‘Eggsclusive…Sharon Osborne…’ The word ‘Eggsclusive’ is cleverly used as a pun because the inside story is about Mrs Osborne throwing eggs at Iron Maiden. Here the editor expects the readers to know something about this story to find it humorous. ‘K! Awards 2005…’ and ‘Rage against the machine…’ and ‘Plus…’ all these puffs tells the reader that inside this magazine there is plenty of information and articles concerning rock/metal bands and artists and also celebrities that are associated with this genre of music such as ‘Sharon Osborne’.
A key element on this front cover is the buzz word ‘FREE!’ the magazine attempts to draw in the ‘casual reader’ by cleverly offering free giant posters.
Kerrang! Magazine is specifically aimed at the age group 14-21, those that have an interest in heavy metal and rock music. The offer of free posters indicates that this magazine is aimed at the younger generation.
The magazine cover has an informal layout. The central image is large and occupies most of the front cover; each person is dressed in black clothing which creates a dramatic effect against the plain white background. The band members on the front cover appear to show attitude and don’t seem to be friendly through their intense body language portrayed and their angry, uninviting facial expressions. However this ‘image’ can relate to the target audience stereotyped as ‘moody teenagers’.
The magazine editor has placed a large photograph of a popular band from the genre of the magazine in the centre of the page. The camera shot of the central image has been taken from a birds eye view and has been taken as a high angle shot. The band members are looking directly up at the audience maintaining eye-contact, they appear to be ‘staring’, and this engages the audience and is also eye-catching. Each band member has a costume of dark clothing, not only does this cause them to stand out on the front cover, but it also makes their style clear. The editor has carefully maintained that the band portrays the correct image towards the target audience. Each band member has the same style but have their own different image. They all have dark coloured hair with the exception of one who has blonde hair; however they all have different hairstyles and have quite an unconventional style.
On the right hand side of the cover, this band member has dark-brown, wild curly hair. His costume consists of a plain black t-shirt and black jeans- which at first makes him and that side of the page look quite dull and empty. However, the editor adds a fairly bright coloured puff, which overlaps the celebrity so that it appears over his plain black t-shirt. This technique is used so that the celebrity and the right hand side of the page have a more vibrant appearance. This technique is used to draw attention to this side of the page.
The band member at the front left hand side of the page wears dark eye make-up and is slightly squinting up at the audience. This band member has two hair colours- it is dyed a light brown at the back of his head and it is dyed a dark black at the front of his head. This creates a great contrast between the light and dark colours against what we expect them to wear/use. This band member is clothed in all black, he also wears a black bullet proof jacket over his black shirt. He has been placed in front of the other members acting as if he is their protector, he is also slightly in front of the band member which appears to be just behind him therefore his placement could also ambiguously mean that this member is the lead/main singer in the group.
However, one band member at the front and a band member at the back are accessorised with black arm bands. These could be a representation of their style they want to portray, along with the bullet proof jacket.
The band member in the back row on the left hand side of the page wears glasses with a white rim outline at the top, this item has been carefully chosen to fit in with the colour scheme. Interestingly, this band member is not wearing any eye make-up along with the other two band members beside him. (With the assumption that the band member beside him is not wearing any eye make-up as it is not visible). The two band members standing in front of them do wear eye-make-up, however the band member with the bullet proof jacket, who is right at the front wears the most dramatic eye make-up, which also adds to the assumption that he is the lead/main singer.
This central image shows a variety of gesture codes. The two band members at the front, plus the band member at the back with the curly hair- these three men have their arms by their sides in some way. In order of front to back- the first member appears to have his hand slightly on his hip, which could possibly suggest attitude. The next band member beside him has his hands together in front of him. A bright orange puff is placed over his hands drawing attention to this part of the page. Finally the last band member behind the previous, has his arm by his side with his thumb slightly resting in his jean pocket. In contrast, the last 2 band members beside him have their arms crossed, this can also be portrayed as an pose with attitude, typical of the teenage culture of today.
Another hint of irony comes from the band member with the blonde hair as he is the only one who wears clothing with a segment of a different colour. On the zip section of his jacket, it is red. Also there is a line of red along the arm section of his jacket.
The editor assumes that the majority of consumers actually like and listen to the bands music. Therefore, if the majority do like the band then it is more likely that the magazine issue will sell.
The anchorage text on this magazine is kept simple: ‘Death, drugs, revenge My Chemical Romance They’re not okay’. To begin with, three punchy words associated with the band. Although these words are printed in a small font it still catches the readers eye as the words are written in white and it is positioned above the big red words ‘My Chemical Romance’ the white writing stands out on the page. ‘They’re not okay’ is a catchy pun with reference to a song by the band. This is evidence that the editor expects or assumes that Kerrang readers know and listens to the band on the front cover. Overall the message the anchorage text is actually implying that the band members are having problems and as they happen to be on the front cover that story seems that there is an intimate story/interview that is frontline news.
Kerrangs’ initial target audience is 14-21 year olds, the magazine successfully represents this younger generation ‘aggressive’ social group due to the giant poster offer (teenagers/young adults are often thought to have posters on their bedroom walls).
The buzz word on this front cover is ‘FREE’ this word is used to attract consumers and is also a clever way to make them think ‘they are getting their moneys worth’. It is also another way of attracting ‘casual readers’ by offering them something free.
The title block is a reasonable size and is the largest text on the page. It is in quite large and bold writing with slashes of black lines through it, and this could be thought to be guitar strings. In the title ‘Kerrang!’ the ‘A’ stands out as it is in full white because the other letters are overlapped by the central image. The title of the magazine indicates to the reader who the magazine is aimed at. The title uses onomatopoeia- it represents the sound made by a loud guitar.
The puffs around the page are filled with information or stories which involve famous people with the assumption that reader’ are familiar with. In this magazine across the top of the page there is a puff concerning a well known woman to rock/metal fans. Across the bottom of the page there is a list of various bands/artists that the audience are expected to be familiar with. Placed on the right hand side of the cover are 2 puffs. The first puff giving information about the magazines awards that the audience is supposedly thought to be interested in. The second puff on the bottom right hand side of the cover informs the reader about a new formed band in the specified genre of the magazine, this is presumed to be a big story as there are 8 pages about them. This story could also be a useful device to increase sales as people may have curiousity about this ‘new-blood’. Furthermore, the puffs on this page provide specific information about people and stories of which the audience are familiar with.
The slogan on this cover is situated on the top right hand corner, overlapping the title: ‘Life Is Loud’. The slogan is placed at the top so that the audience can easily recognise the Magazine they are looking for.
This magazine is about ‘Loud’ music, therefore it would be logical for the editor to fill the front cover with ‘Loud’ colours. The background is white and in the centre the band members are all dressed in black clothing, this makes them stand out. On the top of the page, the title is white against a black background which creates the same affect. Instead of a boring and dull black and white covering the editor has topped it off with adding little bursts of red and orange around the page. At the very top and the very bottom of the cover a contrast is made with the white header background against bold red and black writing and the black background footer against white and orange bold writing. The colours used on this magazine cover are bold and eye-catching. The main font used on this magazine cover is a bold font all in capital letters, almost as if it is ‘shouting out’ at the reader. I personally think the colours used on the cover are used successfully as the red and orange used appear bright against the white and black background.
In conclusion, this magazine issue uses the offer of free giant posters to attract its target audience with the assumption that they would want free giant posters. It is assumed that their target audience would be persuaded to buy Kerrang if something free is offered, it is a way of manipulating the audience into thinking that they are getting their moneys worth from buying the magazine by getting something for free.
This offer is also used to attract other readers in order to increase sales, as they might only want to buy the magazine because a preferred band is offered on a free poster. Another aspect that is used to attract more readers is the puffs with information on articles and news that is going to be in the magazine, if the reader sees a preferred band or artist they are more likely to be interested in buying it.
The band on the front cover ‘My Chemical Romance’ is an alternative rock band and represents ‘emo’ a sub-genre of rock. Judging by the front cover of this magazine I can assume that there is going to be information and articles about the band ‘My Chemical Romance’ as the anchorage text shows us that this is the main story in this magazine. There are also a few puffs around the central image: ‘Eggsclusive…Sharon Osborne…’ The word ‘Eggsclusive’ is cleverly used as a pun because the inside story is about Mrs Osborne throwing eggs at Iron Maiden. Here the editor expects the readers to know something about this story to find it humorous. ‘K! Awards 2005…’ and ‘Rage against the machine…’ and ‘Plus…’ all these puffs tells the reader that inside this magazine there is plenty of information and articles concerning rock/metal bands and artists and also celebrities that are associated with this genre of music such as ‘Sharon Osborne’.
A key element on this front cover is the buzz word ‘FREE!’ the magazine attempts to draw in the ‘casual reader’ by cleverly offering free giant posters.
Kerrang! Magazine is specifically aimed at the age group 14-21, those that have an interest in heavy metal and rock music. The offer of free posters indicates that this magazine is aimed at the younger generation.
The magazine cover has an informal layout. The central image is large and occupies most of the front cover; each person is dressed in black clothing which creates a dramatic effect against the plain white background. The band members on the front cover appear to show attitude and don’t seem to be friendly through their intense body language portrayed and their angry, uninviting facial expressions. However this ‘image’ can relate to the target audience stereotyped as ‘moody teenagers’.
The magazine editor has placed a large photograph of a popular band from the genre of the magazine in the centre of the page. The camera shot of the central image has been taken from a birds eye view and has been taken as a high angle shot. The band members are looking directly up at the audience maintaining eye-contact, they appear to be ‘staring’, and this engages the audience and is also eye-catching. Each band member has a costume of dark clothing, not only does this cause them to stand out on the front cover, but it also makes their style clear. The editor has carefully maintained that the band portrays the correct image towards the target audience. Each band member has the same style but have their own different image. They all have dark coloured hair with the exception of one who has blonde hair; however they all have different hairstyles and have quite an unconventional style.
On the right hand side of the cover, this band member has dark-brown, wild curly hair. His costume consists of a plain black t-shirt and black jeans- which at first makes him and that side of the page look quite dull and empty. However, the editor adds a fairly bright coloured puff, which overlaps the celebrity so that it appears over his plain black t-shirt. This technique is used so that the celebrity and the right hand side of the page have a more vibrant appearance. This technique is used to draw attention to this side of the page.
The band member at the front left hand side of the page wears dark eye make-up and is slightly squinting up at the audience. This band member has two hair colours- it is dyed a light brown at the back of his head and it is dyed a dark black at the front of his head. This creates a great contrast between the light and dark colours against what we expect them to wear/use. This band member is clothed in all black, he also wears a black bullet proof jacket over his black shirt. He has been placed in front of the other members acting as if he is their protector, he is also slightly in front of the band member which appears to be just behind him therefore his placement could also ambiguously mean that this member is the lead/main singer in the group.
However, one band member at the front and a band member at the back are accessorised with black arm bands. These could be a representation of their style they want to portray, along with the bullet proof jacket.
The band member in the back row on the left hand side of the page wears glasses with a white rim outline at the top, this item has been carefully chosen to fit in with the colour scheme. Interestingly, this band member is not wearing any eye make-up along with the other two band members beside him. (With the assumption that the band member beside him is not wearing any eye make-up as it is not visible). The two band members standing in front of them do wear eye-make-up, however the band member with the bullet proof jacket, who is right at the front wears the most dramatic eye make-up, which also adds to the assumption that he is the lead/main singer.
This central image shows a variety of gesture codes. The two band members at the front, plus the band member at the back with the curly hair- these three men have their arms by their sides in some way. In order of front to back- the first member appears to have his hand slightly on his hip, which could possibly suggest attitude. The next band member beside him has his hands together in front of him. A bright orange puff is placed over his hands drawing attention to this part of the page. Finally the last band member behind the previous, has his arm by his side with his thumb slightly resting in his jean pocket. In contrast, the last 2 band members beside him have their arms crossed, this can also be portrayed as an pose with attitude, typical of the teenage culture of today.
Another hint of irony comes from the band member with the blonde hair as he is the only one who wears clothing with a segment of a different colour. On the zip section of his jacket, it is red. Also there is a line of red along the arm section of his jacket.
The editor assumes that the majority of consumers actually like and listen to the bands music. Therefore, if the majority do like the band then it is more likely that the magazine issue will sell.
The anchorage text on this magazine is kept simple: ‘Death, drugs, revenge My Chemical Romance They’re not okay’. To begin with, three punchy words associated with the band. Although these words are printed in a small font it still catches the readers eye as the words are written in white and it is positioned above the big red words ‘My Chemical Romance’ the white writing stands out on the page. ‘They’re not okay’ is a catchy pun with reference to a song by the band. This is evidence that the editor expects or assumes that Kerrang readers know and listens to the band on the front cover. Overall the message the anchorage text is actually implying that the band members are having problems and as they happen to be on the front cover that story seems that there is an intimate story/interview that is frontline news.
Kerrangs’ initial target audience is 14-21 year olds, the magazine successfully represents this younger generation ‘aggressive’ social group due to the giant poster offer (teenagers/young adults are often thought to have posters on their bedroom walls).
The buzz word on this front cover is ‘FREE’ this word is used to attract consumers and is also a clever way to make them think ‘they are getting their moneys worth’. It is also another way of attracting ‘casual readers’ by offering them something free.
The title block is a reasonable size and is the largest text on the page. It is in quite large and bold writing with slashes of black lines through it, and this could be thought to be guitar strings. In the title ‘Kerrang!’ the ‘A’ stands out as it is in full white because the other letters are overlapped by the central image. The title of the magazine indicates to the reader who the magazine is aimed at. The title uses onomatopoeia- it represents the sound made by a loud guitar.
The puffs around the page are filled with information or stories which involve famous people with the assumption that reader’ are familiar with. In this magazine across the top of the page there is a puff concerning a well known woman to rock/metal fans. Across the bottom of the page there is a list of various bands/artists that the audience are expected to be familiar with. Placed on the right hand side of the cover are 2 puffs. The first puff giving information about the magazines awards that the audience is supposedly thought to be interested in. The second puff on the bottom right hand side of the cover informs the reader about a new formed band in the specified genre of the magazine, this is presumed to be a big story as there are 8 pages about them. This story could also be a useful device to increase sales as people may have curiousity about this ‘new-blood’. Furthermore, the puffs on this page provide specific information about people and stories of which the audience are familiar with.
The slogan on this cover is situated on the top right hand corner, overlapping the title: ‘Life Is Loud’. The slogan is placed at the top so that the audience can easily recognise the Magazine they are looking for.
This magazine is about ‘Loud’ music, therefore it would be logical for the editor to fill the front cover with ‘Loud’ colours. The background is white and in the centre the band members are all dressed in black clothing, this makes them stand out. On the top of the page, the title is white against a black background which creates the same affect. Instead of a boring and dull black and white covering the editor has topped it off with adding little bursts of red and orange around the page. At the very top and the very bottom of the cover a contrast is made with the white header background against bold red and black writing and the black background footer against white and orange bold writing. The colours used on this magazine cover are bold and eye-catching. The main font used on this magazine cover is a bold font all in capital letters, almost as if it is ‘shouting out’ at the reader. I personally think the colours used on the cover are used successfully as the red and orange used appear bright against the white and black background.
In conclusion, this magazine issue uses the offer of free giant posters to attract its target audience with the assumption that they would want free giant posters. It is assumed that their target audience would be persuaded to buy Kerrang if something free is offered, it is a way of manipulating the audience into thinking that they are getting their moneys worth from buying the magazine by getting something for free.
This offer is also used to attract other readers in order to increase sales, as they might only want to buy the magazine because a preferred band is offered on a free poster. Another aspect that is used to attract more readers is the puffs with information on articles and news that is going to be in the magazine, if the reader sees a preferred band or artist they are more likely to be interested in buying it.
1 comment:
Excellent, detailed analysis. You have used plenty of media language to explore how the band is represented and hwo the brand image has been developed.
Post a Comment